ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION

ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION

Away from its thought provoking visuals and scantily clad models, Abercrombie & Fitch brings in their latest summer campaign collection for 2016, taking into a new direction with its ‘In Praise of Summer’ drop.

ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION

With the Creative Direction of Aaron Levine, rugged staples were cast in the spotlight featuring the great outdoors style togs that include twill military jackets, linen shirts, plaid button-downs and slim fit cargo pants.

ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION

ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION

ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION

This quite conservative move of A&F is a plus that offers variety and fresh new take on how consumers can see their brand in the market.

 

 

About the Author

Ed Lorenzo is a PR and Marketing practitionaer who loves fashion, photography and traveling. Follow him on instagram and twitter @edryanlorenzo to get to know more of his sojourn.

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