Kendall, Gigi and all you young models of the world, step aside!The ladies are back, and this time flashing the main reason why they’re all called Supermodels by the industry we’re in, wearing Balmain.


Cindy Crawford, Naomi Campbell and Claudia Schiffer have reunited to pose for Steven Klein in the latest campaign of Balmain for Spring 2016. Of course, with the creative authority of Olivier Rousteing, the three looked superb as ever wearing the brand’s body-conscious and ruffled Spring creations. In an interview the latter said “While we shot these images, I had to smile as I imagined how my adolescent self would have reacted with utter disbelief if someone could have traveled back in time to tell me that one day I would be in a New York studio, watching Steven Klein shoot Cindy, Claudia and Naomi for my spring 2016 campaign — for those four singular talents have inspired me from day one.” and we couldn’t agree more to that!

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Rousteing is known for tapping buzz worthy models like Kendall and Kylie Jenner;  Kim, Khloé and Kourtney Kardashian, and Bella and Gigi Hadid. Kendall Jenner fronted Balmain’s ads last season but Rousteing clearly decided to go Super this time.

About the Author

Ed Lorenzo is a PR and Marketing practitionaer who loves fashion, photography and traveling. Follow him on instagram and twitter @edryanlorenzo to get to know more of his sojourn.

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