After the much anticipated match with Floyd Mayweather, Beats by Dre puts its support behind the fighter.
In the material campaign, the brand features the Irish fighter wearing the popular wireless headphones. Specifically, McGregor uses exclusive one of a kind Studio Wireless headphones. They carry the name The Notorious Beats by Dre headphones, based off of McGregor’s own fighting nickname.
McGregor is also featured in a video that contrasts his story with a young Irish fighter by the name of Liam. Fittingly, the clip ends with the song Juicy by The Notorious B.I.G.