With so many Mens Grooming essentials springing left and right. It is, indeed, apt to say that the grooming market has finally expanded its are, not only to cater the ladies but also its gender counterparts.
With that, luxury skincare maker Biotherm Homme just enlisted David Beckham to be its very first global ambassador. The brand sees Beckham as a perfect match for their upcoming men’s grooming line that will be launched later this year. The football player expressed his eagerness to finally grace the grooming industry, especially, alongsode Biotherm,“I’m excited to be working with Biotherm Homme. I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”
David Fridlevski said in an iterview that the partnership between Beckham and the brand is set to shift the boudaries in the mens skincare category and reinforce the brtand’s leadership.
“It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.” Fridlevski added.
Well given Mr. Beckhams track record for choosing sound partnerships which deliver appealing products, we’re pretty sure that this venture in grooming will give Biotherm a good reception not only with imagery but also popularity.