They want to capture it in a not so conventional way. Diesel Underwear under the supervision of their Creative Director Nicola Formichetti just released their latest campaign featuring the self obsessed and physique ready visage of Christian Hogue, Tyler Maher and Maximilian Silberman.
The brand introduces their latest campaign, Hero Fit by poking fun and injecting the social media component in their photos. The collection boast its comfortable and contouring effect that will define a man’s physique. Formichetti shares that they wanted to do something sexy, raw and funny to deliver the message in a cool way.