Japanese chewy candy brand, Hi-Chew just released their very first webisode earlier today.

Spearheaded by Hi-Chew Philippines’ Brand Manager, Shereene Yu, the brand released its first of three webisodes for the Japanese chewy candy  brand. The episode is based on a true story about Dani and Migs who met during their college years and have grown their relationship into something very special. The Hi-Chew flick, entitled “New Beginnings” reflects how a simple gesture of kindness and genuine connection can make lasting friendships.

Hi-Chew was founded by the Morinaga & Co., LTD in the year 1975 and has been known in producing confectionaries and biscuits. It is currently being distributed in the Philippines by the Mckenzie Distribution Co., Inc.

The video material was produced and conceptualized by Boost MNL Agency, Directed by Potchie Lazaro, with the creative direction from Ryan Tizon.

Hit the play button and start feeling #FlavorfulMoments with Hi-Chew! Follow, like and Share to get more updates from the brand as well.

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About the Author

Ed Lorenzo is a PR and Marketing practitionaer who loves fashion, photography and traveling. Follow him on instagram and twitter @edryanlorenzo to get to know more of his sojourn.

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