PRIMER GROUP BRINGS YOU CLOSER TO THEIR BRAND WITH LAZADA

This is one of the partnerships that you’ve been waiting for.

Primer Group of Companies, retail, and distribution company have teamed up with Lazada, the number one and largest online shopping and selling destination in Southeast Asia to bring some of its top and premium brands closer to its customers.

To formalize the partnership, Primer Group Vice President for Philippine Retail Brand and Marketing Group Paul Sy and Lazada Chief Business Officer Emmanuelle Chavarot came forward each with a representation of their business: Primer Group presented an accordion card containing brand logos available in Lazada which was dropped and sealed in a box offered by the leading e-commerce platform.

As Primer Group continues to venture into e-commerce, we are ecstatic and proud to partner with Lazada. We believe that this collaboration will be mutually beneficial for both of us, such that we can both continue to deliver superior customer experience to online shoppers here and abroad,” Paul Sy expresses.

Lazada also conveyed pleasure in their newfound partnership with Primer Group.

“This is a very strong partnership between Lazada and Primer Group. We’re glad to be chosen by the Primer Group as their platform to keep up with technology, particularly e-commerce. Primer’s brands have been our top sellers in LazMall, and we’re sure that their participation in Lazada’s 11.11 Shopping Festival will continue to delight online shoppers, given Primer’s wide assortment of quality brands and products,” says Emma Chavarot.

Now, what to expect from this partnership? Brands like Jansport, Native and Hedgren are just a click away and could be delivered right at your doorsteps. How sweet is that?

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About the Author

Ed Lorenzo is a PR and Marketing practitionaer who loves fashion, photography and traveling. Follow him on instagram and twitter @edryanlorenzo to get to know more of his sojourn.

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