10 best serums in the market

A flawless and glowy complexion may be impossible to achieve especially with mask-wearing looking not going away anywhere soon, plus the fact that during these trying times external stressors are easier said than done especially in a humid and densely populated country like the Philippines. In this new normal, skincare adjustments must be made to slap the skin dullness away while maintaining that youthful glow.

The good news is there are plenty of illuminating products to help you get that highly coveted balanced and radiant look.

We’ve compiled a list of the 10 best brightening serums you can try for an even and glowing complexion.

The Ordinary Niacinamide 10% + Zinc 1%

best brightening serum

This multi-tasking serum from The Ordinary is formulated with over 10% of Niacinamide which is arguably the most popular active ingredient in the skincare market. It balances out uneven skin tone and strengthens your skin moisture barrier. Having said that, this serum is just one of the best serums in the market to zap those impurities away.




Vitamin C Serum from Mario Badescu

vitamin c serums

This lightweight Vitamin C Serum from Mario Badescu is enriched with brightening vitamin C as well as sodium hyaluronate and collagen, which work to smoothen skin keeping it soft and supple while giving you a radiant glow.

SNAILWHITE Beauty Glow Drops

Formulated with SNAILWHITE Potion, a blend of Snail Mucin, Hyaluronic Acid, and Vitamin C, it brightens dullness and evens out your skin tone while replenishing your skin’s hydration levels. This serum is a versatile lightweight facial oil that can give you optimal glass skin: use it after your daily moisturizer, mix them together to boost both products’ efficacy, or as a dewy makeup base before applying foundation.

Freshly Juiced Vitamin C Serum 35ml from Dear Klairs

vitamin c serums

This product is enhanced with Centella Asiatica Extract which helps heal and repair acne marks and scars so you can flaunt a complexion that’s clear, fresh, and radiant. Plus, it’s formulated with L-Ascorbic Acid which adds a layer of protection from harmful UV rays while improving skin’s texture.

Aesop Lucent Facial Concentrate
best brightening serum

This serum evens out your skin tone with 15% ascorbyl glucoside, a stabilized and water-soluble derivative of vitamin C. Great for all skin types, this serum also contains niacinamide and rose petals to further boost the brightening and balancing properties of the star ingredient.

La Mer The Regenerating Serum


La Mer’s signature Miracle Broth and age-defying fermented ingredients work closely together to achieve powerful, youth-reviving results. With continued use, it promises to smooth out fine lines and bring back your skin’s luminosity.


Estee Lauder Perfectionist Pro Rapid Brightening Treatment

best brightening serum

This lightweight formulation will definitely leave your skin with a plumper, smoother, and clearer appearance overall. This serum also offers long-term anti-aging benefits through its highly concentrated duo of naturally derived ferments: yeast ferment and molasses ferment.


C-Firma™ Day Serum from Drunk Elephant

vitamin c serums

This serum claims to brighten skin. Apart from lightening your skin’s imperfections, it also dissolves dead skin cells, revealing clearer and more radiant skin while minimizing the look of fine lines and wrinkles.

Innisfree Green Tea Seed Serum

Innisfree’s bestselling serum is made of organic green tea and green tea seeds from the Korean province of Jeju. It hydrates your skin and locks in the moisture, strengthening your moisture barrier over time and reducing signs of irritation without the greasy feel.

Kiehl’s Clearly Corrective Dark Spot Solution

This serum targets dark spots, acne scars, and hyperpigmentation with a potent form of vitamin C to promote a more luminous, even-toned complexion. It also has hydrating white birch and antioxidant-rich peony extract to shield the complexion from further oxidative damage.

About the Author

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.