Starting your online business can be a tricky affair in these trying times. One of the considerations that must be taken into account is leveraging the proper use of Social Media tools to translate branding into sales which eventually will generate revenue for your business.
Filipina Home-based Moms (FH Moms) freelance social media strategist, Janelle Swing shares the best ways to use online platforms for your online business that can be applied to churn out a successful business online. Check it all below.
Product Knowledge should be at the back of your hand
“As an entrepreneur, you must be fully aware of the product feature and offerings that you are selling. It builds credibility and institutes trust amongst your target customers,” Janelle shares.
Start off by listing the Features, Benefits, and Real Advantages of your products in order to identify how to properly draw your communication and marketing plan. These three facets are essential for customizing branding and helping the product/ service stand out amidst a sea of online sellers breaking from the clutter and can eventually convert the leads to effective sales.
Identify your Target Audience
As an entrepreneur, you have to walk in your customers’ shoes and identify correctly your customers’ concerns, needs, and pain points. Having figured your business audience, you can come up with an effective marketing effort, content plan, and communication treatment to reach out to your target audience.
Identify your price points
As an online seller, it is important to identify accurate price points of your offerings which are generally based on factors like your target audience, their consumption habit, the market competition as well the value for money the product offers. An estimated price point lets you benchmark your position and helps you customize your communication plans for promoting your offerings and engaging well on social media without overdoing it. If gauged well, a well thought of price point can scale up a business to a great extent.
Craft a content strategy
An essential way to maximize social media reach for your business is to have a content strategy calendar in place and choose appropriate tools which if properly utilized can prove advantageous for most brands or businesses.
“It doesn’t have to be an expert strategy. But rather, you must identify what would best appeal to your audience,” shares Janelle. “You just have to be able to use the existing tools of your platform in order to get the most out of it,” she added.
Showcase your products with multiple photos
While Shopping online you would want to vet a product and inspect the product details quite minutely before making a purchase, similarly, it is essential that your customer gets to view different angles of the product you are cataloging in your website. Always make sure that you upload multiple photos that are shot well, backed by suitable lighting conditions and background, for your audience to fully appreciate it.
Leverage FB’s pinned post option
You can highlight the product/ service that you want to feature with this option. It could also be an FAQ, ways to order, and modes of payment in order for your customers to easily navigate their way and understand your offerings.
Use the auto-response feature
Using an auto-response feature is the best way to engage your customers, while you’re away. You can earn loyal and new customers depending on reliable and satisfactory customer service. With this auto feature, you can assist customers, answer their queries in real-time without having to log into your account every single time.
You may also resort to messenger chatbots like Many Chat that’s easy-to-use and support well with longer responses and photo attachments features.
Use the FB Live-selling feature
Part of your content strategy must include FB Live sessions to further engage your online audience. With this feature, you can directly engage with your audience in an instant while also offering your product and services. However, the Live sessions must be well planned in advance and spaced out adequately to build a sense of anticipation amongst your audience. Do not rush into these sessions, Live Selling is a terrific opportunity and if leveraged well, it can have a reaching impact for your brand and business.
Find a bankable supplier to tend to your overall business needs
Apart from a considerable social media presence, as a seller, you should have access to the best available space to procure your regular supplies. Always make sure that your supplier is a legitimate source of products with trusted sellers and offers dedicated customer service. You may opt to use Zilingo Trade as a hub where you can source from varied categories at wholesale prices with multiple shipping options to sellers along with custom offers on credit and available discounts. With Lifestyle and beauty, PPE, Medical, Fashion, FMCG, and Home, Z Trade platform offers great options for existing as well as up-and-coming businesses.
Your creative materials are the most essential tools
Presenting a fetching catalog of product photos is no easy task, it takes a good amount of creativity and adequate photo skills to make your product stand out from the clutter of online sellers. There are a lot of good options to curate highly engaging content online as per your business taste and needs.
“For starters, you may use Canva in creating your layout. This is an easy-to-use platform where you can use templates to layout your product photos, plus it is free. You just have to be consistent with the colors and template style of your photos to have an effective brand recall and brand association,” shares Janelle.
Use Affordable Marketing service
If you have a small budget and not enough time to invest or find it difficult to use Canva or Photoshop, you may opt for Zilingo’s MAAS service that lets online businesses have professionally shot photos for as low as 110 Php per layout. The set of MAAS offerings also includes Videography and Layouting services as per custom requirements.
Using social media to get positive leads and generate revenue doesn’t need a big budget. As an entrepreneur, you need the right attitude, a positive and go-getter mindset, and the ability to tap into free online tools at your disposal to unlock the social media prowess and strive towards a successful online business venture.