Away from its thought provoking visuals and scantily clad models, Abercrombie & Fitch brings in their latest summer campaign collection for 2016, taking into a new direction with its ‘In Praise of Summer’ drop.
With the Creative Direction of Aaron Levine, rugged staples were cast in the spotlight featuring the great outdoors style togs that include twill military jackets, linen shirts, plaid button-downs and slim fit cargo pants.
This quite conservative move of A&F is a plus that offers variety and fresh new take on how consumers can see their brand in the market.
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