ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION
- By Ed Lorenzo
- 8 years ago in BRAND CAMPAIGNS AND LOOK BOOKS
- No Comments
Away from its thought provoking visuals and scantily clad models, Abercrombie & Fitch brings in their latest summer campaign collection for 2016, taking into a new direction with its ‘In Praise of Summer’ drop.
With the Creative Direction of Aaron Levine, rugged staples were cast in the spotlight featuring the great outdoors style togs that include twill military jackets, linen shirts, plaid button-downs and slim fit cargo pants.
This quite conservative move of A&F is a plus that offers variety and fresh new take on how consumers can see their brand in the market.
Latest posts by Ed Lorenzo (see all)
- CATRIONA GRAY FINDS MORE REASONS TO SMILE WITH SPARKLE - September 16, 2021
- KIEHL’S DROPS A NEW SERUM TO FIGHT THE EFFECTS OF SKIN AGING - September 8, 2021
- 10 BEST SERUMS TO BRIGHTEN YOUR SKIN AND GIVE YOU THAT DEWY LOOK - September 2, 2021