UNDER ARMOUR FEATURES PHELPS IN THEIR LATEST “RULE YOURSELF” MATERIAL
- By Allen Tolentino
- 9 years ago in FASHION NEWS
- No Comments
Under Armour just released their latest, well-executed ad featuring Michael Phelps and it’s emotionally gripping.
The most decorated Olympian of all time with 22 Olympic medals fronted the latest campaign of Under Armour. Set to “The Last Goodbye” by the Kills, the 30-year-old swimmer is shown in the pool, hitting weights, treading hardships, swimming in a what seemed to be a never-ending pool and eating like a beast. The commercial is part of the brand’s “Rule Yourself” campaign that features Steph Curry and other known influencers from the industry.
Check the video below and see what we’re talking about.
As a bonus, check Phelps reaction upon seeing for the very first time his material. It was so emotional.
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Allen Tolentino
Allen Tolentino, a Marketing and Advertising professional who loves writing about shoes, movies, music, and photography. He's been in the business for three years and is currently working as a CRM and Strategic Marketing Coordinator.
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