In an effort to help those much affected by COVID-19 Pandemic, Coca-Cola is halting all commercial advertising of all the brands in the Philippines.
Winn Everhart, Coca-Cola Philippines’ President & General Manager announces that they are reallocating all commercial advertising space and budgets towards supporting relief and response efforts for the most affected communities.
In a Facebook post, Coca-Cola informed its fans and followers about their move in helping the community .
The 150 million pesos saved from this reallocation have been deployed to the following efforts, including providing hydration needs for health workers & front liners every day, providing Personal Protective Equipment (PPEs) to health workers in partnership with TOWNS Foundation and UP Medical Foundation, delivering food packs to the most vulnerable families & communities, and supporting our distribution partners who serve small sari-sari-stores and carinderias, through expanded credit terms.
The company also says that this will be the beginning of their active measures to help the country cope with COVID-19, and will be exploring more solutions as they mobilize their resources.
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