COCA-COLA HALTS COMMERCIAL ADVERTISING IN RESPONSE TO COVID-19 PANDEMIC
- By Ed Lorenzo
- 5 years ago in CULTURE
- No Comments
In an effort to help those much affected by COVID-19 Pandemic, Coca-Cola is halting all commercial advertising of all the brands in the Philippines.
Winn Everhart, Coca-Cola Philippines’ President & General Manager announces that they are reallocating all commercial advertising space and budgets towards supporting relief and response efforts for the most affected communities.
In a Facebook post, Coca-Cola informed its fans and followers about their move in helping the community .
The 150 million pesos saved from this reallocation have been deployed to the following efforts, including providing hydration needs for health workers & front liners every day, providing Personal Protective Equipment (PPEs) to health workers in partnership with TOWNS Foundation and UP Medical Foundation, delivering food packs to the most vulnerable families & communities, and supporting our distribution partners who serve small sari-sari-stores and carinderias, through expanded credit terms.
The company also says that this will be the beginning of their active measures to help the country cope with COVID-19, and will be exploring more solutions as they mobilize their resources.
For more stories on COVID-19, please click here.
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Ed Lorenzo
Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.
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