FENTY IS SET TO DEBUT HER LINE’S FIRST COLLECTION THIS MAY

It’s official, Rihanna’s new venture FENTY will debut its first collection on May 29, both online and at the brand’s pop-up store in Paris.

Though the location has not been disclose, the brand’s video ends on the Place de la Concorde in Paris, just a few steps from the famed luxury thoroughfare rue Saint-Honoré.

With Rihanna’s vision and character, Reflecting Rihanna’s , her character, and experiences, FENTY will reflect Riri’s own style and shall seek to transform customer’s attitude through their pieces and silhouettes.

Releases will be supported by pop-up boutiques and a digital platform where customer’s can cop the items. Releases will include special-edition pieces, available for limited timeframes, and core items from ready-to-wear, footwear, accessories, and eyewear.

FENTY is under LVMH and will operate outside of the traditional seasonal fashion schedule, retailing via multiple incremental Releases on a “See-Now-Wear-Now” model. Each of the releases, focused on a specific selection of product, will express a new facet of a woman and her wardrobe.