Now, more than ever, women are leading empowered lives. Yet while woman empowerment has come a long way, and women are enjoying a much improved quality of life, there remains a serious threat to their health. Breast cancer, which mainly affects women, accounts for 16% of overall cancer cases in the Philippines, and about 30% of cancer cases among women. Doctors estimate that three out of 100 Filipino women will develop breast cancer in their lifetime.
As a footwear brand with a serious mission to empower women from all walks of life, FitFlop is determined to join the fight against breast cancer with the help of its partner, ICanServe Foundation.
In line with the celebration of Breast Cancer Awareness Month this October, FitFlop has launched a special BCAM exclusive – the Petal Ruffle collection, which comes in three silhouettes and colors, and is available in all FitFlop stores nationwide. With part of proceeds donated to ICanServe, FitFlop is hoping to reach more women through their campaign.
Together, FitFlop and ICanServe are thrilled to roll out initiatives that will provide women with the necessary know-how and tools to fight breast cancer.
As a culmination of Breast Cancer Awareness Month, FitFlop and ICanServe will also be offering a free Breast Cancer Awareness talk that includes steps on how to conduct your own breast examination. This event, which is open to the public, will take place in the FitFlop store, SM Mall of Asia on October 24 from 2 to 5 pm. Stay tuned for further details to be announced on FitFlop’s Facebook page, @FitFlopPhilippines, and hope to see you there!