H&M RELEASES THEIR SURFER CHIC COLLECTION FOR SPRING/SUMMER 2020

We are inching closer to the Summer season and it is but fitting to have a wardrobe upgrade to standout and shine to match the scorch of the coming season. Keep up with trends and upgrade your style with H&M‘s latest collection for this season.

Image courtesy of H&M Studio

H&M just released their latest Spring/Summer collection for this year. Made for a modern free spirit and inspired by the laid back surf culture of the Swedish Island of Gotland, the brand dishes out sheets of colorful palettes of pink and cobalt blue with considered flashes of acid green.

“The S/S20 Collection is both raw and refined: natural fabrics with raw edges are mixed with refined elements, such as shiny metallics and futuristic accessories. We want our customers to feel that anything goes” says Ann-Sofie Johansson, Creative Advisor of H&M

Image courtesy of H&M Studio

 

 

Image courtesy of H&M Studio

The collection boast of tactile layers and psychedelic color hit that includes an airy electric pink floor-sweeping dress, cropped jacket with raw edge hems and matching wide-legged-trousers, crochet cardigan in hues of pink, cream and beige, and platform ankle boots.

Image courtesy of H&M Studio
Image courtesy of H&M Studio
Image courtesy of H&M Studio
Image courtesy of H&M Studio

For the fabric, H&M took into consideration Natural viscose with linen mixes give tailoring a louche ease. The brand also made use of Organic cotton for breathable selection of blouses ad denim pieces for a carefree and capacious quality. The brand made use of recycled polyester  as well that adds weightlessness to several oversized items.

Image courtesy of H&M Studio
Image courtesy of H&M Studio

 

Image courtesy of H&M Studio

Punctuating the complete collection with attention grabbing pieces that includes platform boots, heeled thong-strapped sandals, sunglasses and mirrored full moon-shaped earrings and a pale lavender hued bag.

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Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

About the Author

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.