Set in Coach’s home since 1941, New York City. Jennifer Lopez fronts the camera of Juergen Teller as the face of COACH Spring 2020. The campaign tells the story of authentic self-expression through the lens of its powerful cast.
Shot in iconic locations around the city, including the Edge at Hudson Yards and the High Line, where Coach held its show for the Spring collection, the images also feature the sculpture “Brick House” by the artist Simone Leigh.
“Originals Go Their Own Way” spotlights the house’s new Spring bags, including the Hutton, the Rambler, and the men’s Pacer Backpack and Belt Bag—and a ready-to-wear collection featuring a bold new statement in leather, a reference to the house’s roots.
See the full selection of campaign shots of Jennifer Lopez for Coach Spring/Summer 2020 after the jump: