JAPANESE CANDY BRAND HI-CHEW RELEASES ITS FIRST WEBISODE

Japanese chewy candy brand, Hi-Chew just released their very first webisode earlier today.

Spearheaded by Hi-Chew Philippines’ Brand Manager, Shereene Yu, the brand released its first of three webisodes for the Japanese chewy candy ┬ábrand. The episode is based on a true story about Dani and Migs who met during their college years and have grown their relationship into something very special. The Hi-Chew flick, entitled “New Beginnings” reflects how a simple gesture of kindness and genuine connection can make lasting friendships.

Hi-Chew was founded by the Morinaga & Co., LTD in the year 1975 and has been known in producing confectionaries and biscuits. It is currently being distributed in the Philippines by the Mckenzie Distribution Co., Inc.

The video material was produced and conceptualized by Boost MNL Agency, Directed by Potchie Lazaro, with the creative direction from Ryan Tizon.

Hit the play button and start feeling #FlavorfulMoments with Hi-Chew! Follow, like and Share to get more updates from the brand as well.

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

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About the Author

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

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