JENNIFER LOPEZ FRONTS GUESS’ LATEST SPRING 2018 COLLECTION

By Ed Lorenzo
7 years ago in FASHION NEWS
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Actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez as is the new face of GUESS Spring 2018 ad campaign.

Looking sexy as ever, the campaign, art directed by Paul Marciano, Co-Founder of GUESS, and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.

“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer Lopez. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”

“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual,” says Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”

Watch behind the scenes as Jennifer Lopez expressed her love for the brand and her excitement to be a GUESS Girl.

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Ed Lorenzo

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

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