Contemporary yet luxury brand, Longchamp, just released their latest Spring campaign collection, and we are loving the real California vibes of the visuals featuring none other than supermodel Kendall Jenner.
Photographed by Columbine Goldsmith and styled by Marie-Amélie Sauvé, the brand captures Jenner that speaks to the vision of the modern Longchamp woman, while also recalling the House’s leather-goods heritage.
The visual also spotlights one of Longchamp’s most emblematic bags: the Roseau. A revolution when it was launched in the 1990s as an open tote secured with a bamboo toggle – the Roseau of the name – it has been revisited this season in a mini edition with the toggle scaled up to contemporary, oversized proportions. This new shape is worn by Kendall in the on-trend way – short and across the body – while the model’s silver-tone ring and belt buckle also reprise the iconic bamboo motif.
The Longchamp Summer 2020 print campaign with Kendall Jenner will break worldwide from February 2020, while three short films featuring the campaign’s three variations on the Roseau bag will be aired on longchamp.com and social media.