Grammy-winning artist launched his first-ever fashion brand in collaboration with Lacoste and called Ricky Regal.
Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges Bruno’s enigmatic personality and deftly fuses the French brand’s heritage and iconic element blends of sport and luxury.
“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor.” says Bruno Mars
The collaboration began in Los Angeles, where he and Louise Trotter, Lacoste’s Creative Director, first met, gives free rein to his imagination, the American artist pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile.
Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides, and socks, as well as an iconic pair of aviator sunglasses.
“Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved.” shares Louise Trotter, Lacoste’s Creative Director
Globally the first Lacoste x Ricky Regal collection was launched last March 5, and we are lucky to have it here in the Philippines this March 8 at Lacoste Greenbelt 5 flagship store.
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