LOEWE SS25 PRE-COLLECTION: FASHION MEETS PLAYFUL CONTRASTS
- By Style MNL staff
- 1 month ago in FASHION NEWS
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A Bold Fusion of Style and Whimsy
What happens when rugby players, scuba divers, medieval knights, leather daddies, and ballroom dancers share the frame with Hollywood’s brightest stars? LOEWE’s SS25 Pre-Collection, captured by Juergen Teller, thrives on these unexpected pairings. The LOEWE SS25 Pre-Collection blends high fashion with quirky contrasts, creating a striking and unconventional statement.
At first, the campaign’s humorous combinations may seem odd. Yet, they create a playful tension where talent, character, and whimsy collide. As a result, the campaign redefines style and celebrates fashion’s ability to be both authentic and eclectic.
Moreover, the LOEWE SS25 Pre-Collection fuses bold aesthetics with playful contrasts. This highlights the brand’s innovative approach to design.
The Art of Contrast in Fashion
Shot against a clean white backdrop, the campaign appears simple. However, each portrait pairs LOEWE’s elegant designs with unique individuals, pushing creative boundaries.
Furthermore, Teller’s dry humor shines through, blending classic studio aesthetics with a raw, unpolished style. This invites viewers to pause and rethink fashion imagery.
A Star-Studded Cast and Unconventional Pairings
The campaign features Ambika Mod, Ayo Edebiri, Baifern Pimchanok, Drew Starkey, Leo Woodall, Richard Gadd, Rose Wylie, and Sue Kroll. They interact with exaggerated characters—sea captains, leather daddies, knights in armor, and ballroom dancers mid-twirl.
Additionally, LOEWE’s creative community engages with these figures in a way that feels both staged and spontaneous. As a result, the images shift between contrast and harmony, making the LOEWE SS25 Pre-Collection a standout statement.
Playful Showmanship in Every Look
Launching in stores and online on November 14, the SS25 Pre-Collection brings theatrical charm.
For instance, Ambika Mod, lead of Netflix’s One Day, holds the Puzzle bag as bodybuilders flex behind her. Likewise, Ayo Edebiri, of FX’s The Bear, poses with the Squeeze bag in oak, while rugby players lunge in the background. Meanwhile, Baifern Pimchanok, Thai actress and LOEWE ambassador, carries the Flamenco bag as a scuba diver adjusts his gear.
Similarly, Drew Starkey, star of QUEER, carries the Pebble bucket, flanked by knights in full armor. Leo Woodall grins with his Pebble bucket, standing beside a knight. Moreover, Richard Gadd, of Baby Reindeer, grips the Pebble embellished suede bucket, while an agriculturist displays a giant marrow.
On the other hand, Rose Wylie, a renowned artist, embraces her creative chaos, surrounded by her tools. Meanwhile, Sue Kroll, an entertainment veteran, radiates sophistication in Starry Sunglasses and a fur coat, standing next to a surfer with his board.
A Collection That Redefines Fashion
From furry pumps and slinky dresses to structured leather pieces and denim, the collection is as dynamic as the people it dresses.
Whether embracing a rugged Americana vibe or sleek draped elegance, LOEWE’s SS25 Pre-Collection finds balance in contrasts. Consequently, this mix of styles cements it as a blend of art and fashion.
Where to Find LOEWE SS25 Pre-Collection
Explore LOEWE’s SS25 Pre-Collection at exclusive locations in the Philippines: Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. For more details, visit ssilife.com.ph or follow @ssilifeph on Instagram.
Photos courtesy of Loewe.
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