NIKELAB AND RICCARDO TISCI TEAMS UP FOR AN ACTIVEWEAR COLLECTION

NIKELAB AND RICCARDO TISCI TEAMS UP FOR AN ACTIVEWEAR COLLECTION

This should be a good news. For the second time, Riccardo Tisci and Nike teams up for yet another collection, this time it’s for the latter’s activewear, that includes modern silhouttes for both men and women.

The first collection that includes crop tops, tights and shorts will arrive in stores this July, with a black and white color palette, while the second batch that includes floral and kaleidoscope prints will drop a month after.

“This collection represents an entirely new way of thinking for Riccardo,” says NikeLab Senior Design Director Jarrett Reynolds. “It is engineered for performance, which is unfamiliar territory for him. But that’s the beauty of collaboration — we can help bring Riccardo into the world of sport performance, which is our expertise. On the other hand, Riccardo’s vision pushed our design to a place we wouldn’t have arrived at on our own.”

Sign up at nike.com/nikelabto be notified when the collection goes on sale.

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

About the Author

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

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