PANTONE NAMED CLASSIC BLUE AS THE COLOR OF THE YEAR 2020

Pantone just named the color for the year 2020 and it’s as calm as the deepest sea.

According to Pantone’s website, the classic color is a timeless and enduring color and an elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

Leatrice Eiseman, the executive director of the Pantone Institute, also defines Classic Blue as “a solid and dependable hue we can always rely on.”

Last year, Pantone picked Living Coral, “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge” as its color of the year.

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Ed Lorenzo is a PR and Marketing practitionaer who loves fashion, photography and traveling. Follow him on instagram and twitter @edryanlorenzo to get to know more of his sojourn.

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