R.O.X. OUTDOOR FESTIVAL TAKES BGC BY STORM
- By Style MNL staff
- 12 months ago in CULTURE
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Step right into the thrilling world of outdoor adventure as the spotlight falls on R.O.X., the ultimate outdoor superstore that brought back the much-anticipated R.O.X. Outdoor Festival! Last November 25 and 26, adventure enthusiasts from all corners of the Metro flocked to the heart of BGC Passionfest, where R.O.X. transformed High Street into a vibrant playground, setting the stage for two days of pure outdoor bliss.
At the core of this extravaganza, R.O.X. showcased its prowess as the hub of world-renowned outdoor brands, casting a spell on the audience with a celebration that went beyond expectations. Kokoi Baldo kickstarted the festivities with a mesmerizing performance, paving the way for the pièce de résistance—the Travel and Adventure Fashion Show. As models graced the runway, the scene morphed, mirroring the changing seasons. It was a spectacle of grand proportions, featuring the Summer, Fall, and Winter collections of Quiksilver, ROXY, DC, Billabong, RVCA, Revibe, Salomon, Columbia, and The North Face. The clothes and accessories stole the limelight, each item and gear showcasing the pinnacle of technological innovation.
While participants reveled in challenges and marveled at exhibits, the festival buzzed with excitement thanks to the vibrant outdoor market. A shopping haven for adventure aficionados, the market offered massive discounts and exclusive promos from top outdoor brands. With the holiday season beckoning, it became the go-to spot for finding the perfect gear for friends and family who thrive on adventure.
Beyond the festivities, the event served as a platform for like-minded individuals to unite. R.O.X. seized the moment to launch the R.O.X. community, an online haven bridging the gap between thriving outdoor communities and their quest for a specialized virtual one-stop shop for all things adventure. The innovative web app doesn’t just connect users; it grants them access to invaluable content and exclusive deals from premier outdoor brands, making it an indispensable tool for anyone looking to elevate their adventure game.
The R.O.X. Outdoor Festival wasn’t just an event; it was an immersive experience shared by those who consider the great outdoors their home.
This spectacular event, in collaboration with BGC PassionFest, Bonifacio High Street, Bonifacio Global City, Municipality of Taguig, soared to new heights thanks to brand partners like Columbia Sportswear, The North Face, Salomon, FOX Racing, Poler, Osprey Packs, Sea To Summit, Grind Philippines, DC Shoes, Quiksilver, ROXY, Billabong, Reef, RVCA, Play Hard Fitness, Hydro Flask, Nalgene, Birkenstock, Native, Aetrex, Theragun by Therabody, DOD, Coghlans, Claymore, Lifestraw, Captain Stag, Bacini, Gerber, EcoFlow, Insta360, Power Up, Outdoor Gringos, Kaulayaw Coffee, The Park, The Funny Lion Resort, Pioneer Insurance, Peak Pursuits, R.O.X. Community, and the official lighting partner, Firefly.
Exclusively operated by the Primer Group of Companies, Asia’s next retail giant, R.O.X. stands as the beacon of outdoor enthusiasts, bringing the spirit of adventure to the forefront of every urban explorer’s journey. So, gear up, join the community, and let the adventure begin.
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Style MNL staff
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