SOAK UP THE SUNSHINE WITH PENSHOPPE AND BINI
- By Style MNL staff
- 7 hours ago in FASHION NEWS
- No Comments
Welcoming the Spirit of Summer
As the days get longer and the sun shines brighter, it’s the perfect time to embrace the season with PENSHOPPE’s “Brighter Days Ahead” campaign. Following the success of “Be Your Own Icon,” BINI returns to capture the warmth of summer. This time, they celebrate life’s simple joys under the golden sun.
More Than Just a Campaign
More than just a campaign, “Brighter Days Ahead” is an invitation to enjoy summer’s carefree energy. Whether it’s a beach getaway or a sunlit afternoon, every moment is worth cherishing.
As Donnie Manaloto, PENSHOPPE’s Brand Communications Head, explains,“This year, we show the other side of their lives—as real people.” Moreover, BINI embodies optimism, friendship, and a bright future. Because of their deep connection with the audience, they are the perfect choice to represent PENSHOPPE’s values.
A Star-Studded Summer Campaign
In the campaign video, BINI’s effortless charm shines through. They can be seen laughing over fresh fruit shakes, dancing in the ocean breeze, and soaking up summer adventures. To make it even more exciting, James Reid, PENSHOPPE’s newest face, makes a special appearance. As a result, the brand strengthens its ties with two of today’s biggest pop culture icons.
Introducing Crew Bear: PENSHOPPE’s Friendship Ambassador
Another highlight of the campaign is Crew Bear, PENSHOPPE’s official Friendship Ambassador. Crew Bear symbolizes warmth, connection, and inclusivity. According to Manaloto, “It’s exciting to bring Crew Bear to life this year.”In fact, the brand aims to make him the heart of the community. That’s why he will appear in more campaigns and brand activations.
Your Perfect Summer Look Awaits
No matter your plans this summer, PENSHOPPE has breezy, stylish pieces for you. From casual staples to fashion-forward outfits, the Dress Code line ensures you stay cool and confident. Plus, with 500+ stores and online shopping on Shopee, Lazada, TikTok Shop, and Zalora, your next summer look is just a click away.
Brighter Days Are Here
Ultimately, let BINI, James Reid, and PENSHOPPE inspire you to embrace adventures, enjoy sun-soaked moments, and look forward to Brighter Days Ahead.
- GOLDEN GOOSE POP-UP IN MANILA – YOUR NEXT SNEAKER OBSESSION! - February 27, 2025
- JAMES REID JOINS PENSHOPPE FOR BOLD AND FRESH STYLES - February 27, 2025
- SOAK UP THE SUNSHINE WITH PENSHOPPE AND BINI - February 27, 2025
Style MNL staff
This is the official staff tab of Style MNL. Follow us on our social media accounts and fan page to learn more about the latest stories from our site.
About the Author
