There’s a new Don in town

Think of your last tequila drunk memory. Can’t remember a thing? Thought so.

Admit it, tequila has always played an important part in our lives. We love tequila. Some of us might have a love-hate thing going on because of the bad decisions tequila made , but hey, the same decisions led to good stories so I’m pretty sure there’s more love than hate in there.


I’ve always been a fan of tequila. And when I think tequila, I remember Jose. Jose Cuervo that is. My tequila of choice.

Other than the topnotch drink, I’m also quite fond of Jose Cuervo’s rich history.  Jose being the first “don” who started a revolution with and for a drink, that we’re lucky enough to enjoy even up to this very day.

Roberto (m1)

This year marks another historic event for Jose Cuervo as it sets out to look for the next Don of tequila, someone who can follow Jose’s very tracks. (insert prizes here – own tequila batch with name on it)

Jose Cuervo Dons of tequila will be a worldwide campaign in search for the top mixologists from different countries. This year, for the first time ever, the Philippines will take part in this prestigious event. Not only that, aspiring dons get to be trained by three “dons” (to their own right) as well:

Veterans in their field and true Instigators – Prive Luxury Club’s cocktail bartender and Diageo Reserve World Class 2014 winner Jerry Miranda, T.G.I. Friday’s Genrev Bacasno, who recently bagged second runner-up honors at the 23rd Annual World Bartender Championship, and celebrated personality Divine Lee.


Jerry, Genrev, and Divine will lead a Bartenders Bootcamp, designed to prepare the ten for the National Finals, where their creativity, technical knowledge, and personality will be judged by the Instigators, together with the Jose Cuervo Brand Ambassadors. The winner will hold the title Don of Tequila in the Philippines, and will represent the country in the Jose Cuervo Dons of Tequila Global Finals for a chance to follow the footsteps of some of the world’s legends of tequila.

The Dons of Tequila Global Finals is a showdown of the best-of-the-best from each country, set against the Jose Cuervo distillery, La Rojeña, in the town of Tequila, in Mexico.

You think you have what it takes to be the next Don of Tequila? Check out for more info.

Cheers! *hic*

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