HEART EVANGELISTA’S BOLD NEW ERA: THE FRAGRANCE REVOLUTION
- By Style MNL staff
- 2 days ago in BEAUTY AND GROOMING
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Few names command as much admiration in the world of fashion as Heart Evangelista. An undisputed style icon and global trendsetter, she has graced the front rows of Paris Couture Week, collaborated with luxury houses, and redefined what it means to be a modern muse. Now, she embarks on an exciting new journey—one that transcends fashion and ventures into the world of scent. Heart Evangelista is the newly appointed Regional Ambassador for Mugler Fragrances in Southeast Asia, marking a partnership that feels nothing short of destiny.
Mugler Fragrances, a brand synonymous with fearless individuality and avant-garde artistry, has found its perfect embodiment in Heart Evangelista. Effortlessly blending the classic with the contemporary, she personifies the transformative power of style. “Heart embodies the fearless and fascinating essence of Mugler,” shares Charles-Alexandre Boczmak, General Manager of SAPMENA L’Oréal International Distribution. Indeed, the synergy is undeniable.
For Heart Evangelista, this collaboration goes beyond prestige—it’s deeply personal. “Mugler Fragrances is all about bold, transformative beauty—it’s daring and unapologetic, which really speaks to me,” she says. “Being the ambassador for the Southeast Asia region is such an honor because Mugler doesn’t just create fragrances; they create art that empowers people to express themselves in the most authentic way.”
The Scent of Self-Expression
A firm believer that fragrance is an invisible yet powerful accessory, Heart Evangelista approaches scent the same way she does fashion: as a reflection of identity. “Fragrance is not just about smelling good; rather, it’s about creating an aura that speaks before you even say a word,” she explains. “It has the power to evoke emotions, capture memories, and leave an impression long after you’ve left the room.”
Her personal favorite? Angel Nova by Mugler Fragrances. “It’s mysterious and captivating—whenever I wear it, I feel powerful yet feminine,” she reveals. “But I love exploring the different interpretations of Angel, from the iconic Eau de Parfum to Angel Fantasm. Each scent mirrors a different mood and moment in my life. Therefore, I always have a fragrance that suits my energy for the day.”
The Mugler Philosophy: Fearless, Feminine, and Unapologetic
Mugler Fragrances’ DNA is rooted in boundary-breaking creativity—something Heart Evangelista has embraced throughout her career. “Mugler is for those who dare to be different, those who own their power. That resonates with me because I’ve always believed in taking risks, challenging norms, and expressing myself authentically,” she shares. “Moreover, their fragrances command attention, yet they remain sophisticated—a balance I strive for in my own style.”
From couture runways to the essence of an unforgettable scent, Heart Evangelista continues to define what it means to be both timeless and trendsetting. As she steps into this new era with Mugler Fragrances, one thing is clear: her impact, like a signature scent, will linger long after she leaves the room.
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Style MNL staff
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