J’aime les filles – the iconic song first performed by Jacques Dutronc in the 1960s provides the title and the inspiration for Longchamp’s Fall 2022 advertising film, which spotlights a new generation of female talent. “I am amazed by the brave, funny, dynamic young women I see practically every day,” says Longchamp Creative Director Sophie … Continue reading “LONGCHAMP CELEBRATES SISTERHOOD WITH A NEW FASHION FILM”
The Spring/Summer 2022 ready-to-wear collection is a celebration of French art de Vivre – an enticing evocation of a sun-drenched Sunday at a family home in Provence, with generations, gathered around an old oak table set with colorful earthenware and crisp linens. Linen is a key theme of the collection, not least because Longchamp has … Continue reading “TRAVEL WITH LONGCHAMP WITH ITS SPRING SUMMER 2022 COLLECTION”
Longchamp’s famous Cuir de Russie – Russian leather – has long been a familiar feature of its collections, not only because it forms the flap and handles of the iconic Le Pliage bag. For Spring/Summer 2022, this emblematic material steps into the spotlight and lends its firm structure and distinctive grain to the season’s must-have … Continue reading “LONGCHAMP RELEASES THE NEW ‘CUIR DE RUSSIE’ BUCKET BAG”
The Holiday season is upon us, and it seems like the whole world wants to party. Glitter and glamour are the current style buzzwords, and the trend is reflected at Longchamp, which has put together a fabulous array of gifts any fashionista would love to find under her tree. First up is the Brioche, Longchamp’s … Continue reading “CELEBRATE AND BE FESTIVE THIS HOLIDAY SEASON WITH LONGCHAMP”
Longchamp releases its latest Fall 2021 collection shot around the Gustave Eiffel riding hall with star model Mica Arganaraz embodying Longchamp’s vision of the Parisienne. In the lead visual, Mica wears the look with which she memorably opened the show: a black safari jacket belted over a red skinny-rib and the shortest of white shorts, … Continue reading “LONGCHAMP DROPS FALL 2021 COLLECTION WITH MICA ARGARANAZ”
Longchamp is at it again, as they launch its latest fashion film that blurs the lines between fantasy and reality to portray Paris as the city of endless possibilities.
Rustan’s and Longchamp offer a line-up of their latest Summer 2020 Accessories Collection that’s sure to be handy on your quick essential runs.
The campaign looks stunning!