GIVENCHY APPOINTS MATTHEW WILLIAMS AS CREATIVE DIRECTOR

GIVENCHY APPOINTS MATTHEW WILLIAMS AS ITS NEW CREATIVE DIRECTOR
Image courtesy of Givenchy and SSI

The House of Givenchy confirmed the news that it appointed Matthew Williams as its new Creative Director. The announcement was made after the exit of British Designer Clare Waight Keller in April.

The Parisian house appointed the 34-year-old, self-taught designer after catching the attention of the company and was shortlisted for the 2016 LVMH Prize for Young Fashion Designers where he debuted Alyx, a women’s wear brand named after his eldest daughter. The label, which is rooted in contemporary culture, affirmative change, and longevity of the design. Since then, the brand has restyled itself as 1017 Alyx 9SM and won a loyal following for a highly focused collection with a very personal point of view, spanning women’s wear, men’s wear, and accessories, as well as collaborations with renowned international sports and luxury lifestyle brands. The designer’s longstanding fascination with translating cultural undercurrents into high fashion informs the brand’s aesthetic, and his signature “rollercoaster” buckle quickly became iconic among tastemakers. 

In addition to his commitment to craftsmanship and attention to detail, Williams advocates authentic values of research, technical innovation, and creative repurposing that align perfectly with Givenchy’s philosophy of elegant ease. An intuitive understanding of tailoring, technology, and integrity in fashion make the designer an ideal steward for carrying the Givenchy legacy forward with modernity and power. 

“I am very happy to see Matthew M. WILLIAMS join the LVMH Group. Since he took part in the LVMH Prize, we have had the pleasure of watching him develop into the great talent he is today,” says Sidney Toledano, Chairman, and CEO of the LVMH Fashion group. “I believe his singular vision of modernity will be a great opportunity for GIVENCHY to write its new chapter with strength and success,” he added.

Upon his appointment as Creative Director of Givenchy collections in June 2020, Matthew Williams has decided to relocate to Paris. He continues to design the Italian-based Alyx brand independently.

Ed Lorenzo
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Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

About the Author

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.