PARKLAND SHOWS US “HOW IT’S MADE”
- By Allen Tolentino
- 5 years ago in FASHION NEWS
- No Comments
Launched in 2015, Parkland is a Vancouver-based brand that started out with a vision of creating exceptional bags that celebrate individuality, fun, and discovery in everyday life. Inspired by nature and the open lands that consist of limitless fields and majestic trees, from which it based its name, Parkland has since become an advocate of free and mindful living. So much so that in 2018, Parkland committed to the sole use of 100% recycled water bottles to create the exterior fabric on all its products.
New ways to do good
As Parkland continues to find ways to look good and do even better as a sustainably sound brand, this season ushers in another bold new change for the brand. Starting this Spring 2019, the classic diamond detail on Parkland’s signature backpacks will be replaced by faux leather made entirely from biodegradable apple by-product called “pellemela”. What’s more is that, all woven labels featured in all Parkland bags will now also be made with 100% recycled polyester.
A unique manufacturing process that combines apple waste, solvent, and polyurethane, “pellemela” is an animal-friendly 100% vegan material with properties that are similar to genuine leather. With this new step towards a higher level of sustainability, Parkland is truly setting an inspiring new standard for the industry.
Sharing the Parkland journey
It hasn’t been very long since Parkland debuted. Yet in such a short span of time, it has already made significant contributions to the sustainable cause. Much work is yet to be done but Parkland is one to celebrate victories no matter how big or small. With that said, Parkland recently held a fun and immersive event to share its colorful journey with the rest of the community.
Held last June 7 at the Uptown Mall Atrium in Bonifacio Global City, Taguig, Parkland invited friends from the media and select VIP guests to the launch of the “How It’s Made” exhibit. Hosted by Alex Sy, the event kicked-off with the welcome remarks that was followed by a brief brand talk by Parkland’s Brand Executive, Troy Mapoy. Soon after, Parkland officially unveiled to everyone its impressive installation, which creatively details the process of converting plastic bottles to Parkland bags!
A life-sized plastic bottle cut in half formed the 7 x 7.5 ft. tunnel structure of the exhibit. Upon stepping inside, first to greet the viewer was a floating sea of plastic bottles. The next section featured a wall filled with giant plastic strips to mimic the process of shredding plastic bottles.
The third section represented the heating process through the captivating use of colored LED
lights while the fourth section featured vivid hued garters installed like linear webs to represent the threading process. Finally, the fifth section featured Parkland’s latest collection of bags as the finished product of the entire process.
Towards the end of the exhibit, a pledge wall was also mounted where attendees can freely write down and post their vows to lead a more sustainable lifestyle. Amusing and indeed experiential, Parkland’s installation event speaks volume of the brand’s commitment not only to sustainability but also in introducing fresh and ingenious ways of doing things.
Go hands-free with the Parkland Bobbi
This season, happily bid farewell to leather without losing any bit of edge with Parkland’s updated new collections. Starting off with the new and improved Parkland Bobbi, a hip pack designed with style and sustainability in mind. Available in a variety of cool and vibrant prints and color ways, the hip pack features an adjustable strap that allows for wear around the waist or across the body. Perfect for keeping your essentials in close reach, the pack also features a secure front zip pocket and a hidden rear zip pocket.
From helping individuals find their escape with bags that are built for adventure to being a champion of sustainability, Parkland is always searching for ways to inspire everyone to lead a more colorful and meaningful life. With one sustainable switch to another, count on Parkland to always come up with better ways to thread our paths!
Parkland is distributed by Primer Group of Companies and is available at Bratpack, GRIND, The Travel Club and R.O.X. stores nationwide. You can also find it at the following The SM Store: Cubao, Mall of Asia, Makati, Megamall, North EDSA, and San Lazaro.
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Allen Tolentino
Allen Tolentino, a Marketing and Advertising professional who loves writing about shoes, movies, music, and photography. He's been in the business for three years and is currently working as a CRM and Strategic Marketing Coordinator.
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