AXIS LAUNCHES ITS CHRISTMAS TOWN AT THE BLOCK
- By Style MNL staff
- 12 months ago in FASHION NEWS
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As the air fills with the contagious buzz of holiday cheer, AXIS unwraps the magic of Christmas at The Block, SM City North Edsa, with the grand opening of its enchanting Christmas Town on November 30. Radiating warmth and festive joy, this sparkling yuletide extravaganza invites guests to immerse themselves in the spirit of togetherness, a celebration of shared moments and the art of giving that defines the holiday season.
Themed “2Gether,” the AXIS Christmas Town is more than just a seasonal spectacle; it’s a testament to the enduring value of kinship. Nestled within the heart of The Block, guests were transported to a wonderland of family-friendly activities, accompanied by the captivating allure of AXIS timepieces.
From the moment guests stepped into the town square, they were greeted by the aromatic delights of the Town Cafe, a blissful haven of coffee and desserts courtesy of AXIS. Here, patrons not only savored the delectable treats but also had the chance to seize exclusive holiday deals, including the irresistible Buy One Get One offer on AXIS timepieces, simplifying the art of gift-giving.
As the festivities unfolded, visitors were enticed by the allure of the ball pit wonderland, where prizes awaited the intrepid adventurers. The AXIS claw machine beckoned, offering the chance to secure yet another elegant timepiece, adding an extra layer of excitement to the Christmas Town experience.
A captivating highlight of the event was the unveiling of the long-awaited Hello Kitty collection. AXIS enthusiasts and Hello Kitty fans alike marveled at the charming timepieces that captured the timeless essence of the beloved character. The event space featured a whimsical LED-lit vanity, providing the perfect backdrop for Instagram-worthy snapshots that encapsulated the joy of the season.
For those seeking more holiday photo opportunities, the Christmas Town included a dedicated Photo Studio where guests immortalized precious moments with loved ones. As the day drew to a close, attendees were encouraged to pen their AXIS timepiece wish lists and hang them on the AXIS Christmas Tree. The added twist: sharing whether they had been “naughty or nice” this year. AXIS rewarded the three most compelling responses with the coveted timepiece of their choice.
Beyond the enchantment within the physical Christmas Town, AXIS extended its festive spirit online with the “Find the Red Bow” promo. Participants embarked on a virtual treasure hunt at Axis’ Hello Kitty Watch displays in SM Department Stores and Watch Republic shops. By capturing the elusive “red bow” stickers and posters in creative photos or videos and sharing them on social media with the designated hashtags, participants had the chance to win a special edition Hello Kitty AXIS watch, ensuring that the holiday magic extended beyond the physical confines of The Block.
AXIS, recognized for its contemporary watches, encourages users to embrace a world of possibilities. The brand offers not just timepieces but expressions of personal style—practical, dependable, and infused with a touch of elegance. This Christmas, consider gifting yourself and your loved ones a precious AXIS timepiece—a timeless accessory that not only enhances your style but also symbolizes the importance of treasured moments with those who matter most. As we navigate the rush of the festive season, an AXIS watch serves as a tangible reminder to value and make the most of the time we have, ensuring that the holiday spirit remains eternally captured on our wrists.
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Style MNL staff
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