DIOR HAUTE COUTURE S/S ’21 FASHION FILM IS A PRESENTATION OF SYMBOLISM AND SELF-DISCOVERY

Celebrating the fascinating universe of the divinatory arts which Monsieur Dior was so fond of, the collection explores the symbolic magic and pluralistic beauty of the tarot cards cherished by Maria Grazia Chiuri.

The fashion video, directed by Italian filmmaker Matteo Garrone, opens with a fortuneteller inviting a curious yet skeptical young girl to pick a card. The card then marks the beginning of a journey through a majestic castle, revealing myriad possibilities in the form of characters representing the major arcana.

In the fashion film, the protagonist embodies two distinct figures, symbolizing both the masculine and the feminine. The castle is then transformed into a labyrinth and illusory path where she meets Temperance, the High Priestess dressed in a bustier dress and coat in gold and Burgundy jacquard, Justice in a hand-pleated olive chiffon dress, and the Fool. The final encounter is with the Nameless Arcana, a metaphor for a rebirth, before the reappearance of the castle’s celestial vault, with labyrinth now reflecting a gateway.

The fashion film successfully marriages fashion, storytelling, and film which gave the Dior Couture show a new taste of showcasing pieces in a whimsical yet intriguing way to break the norm.

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