GAP CELEBRATES THE GIFT OF GRATITUDE IN LATEST CAMPAIGN
- By Style MNL staff
- 12 months ago in BRAND CAMPAIGNS AND LOOK BOOKS
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The Iconic Fashion Brand Brings Together Artistic Originals – Alanis Morissette, Jay Shetty, Sabina Karlsson, Ghetto Gastro, Florence Huntington-Whiteley, and More – In Latest Campaign.
Gap, the iconic fashion brand, launched its Holiday campaign, taking a page from its heritage of bridging the gaps between generations with an incredible cast of gifted individuals who champion originality while showcasing fresh style with pieces customers can’t wait to gift. Rooted in the idea of ‘Gifted,’ the campaign celebrates the gift of self-expression with Gap’s most-loved essentials and the gift of being with each other during the holidays.
This season, Gap encourages customers to embrace gifting those they love in warmth and softness and wrapping themselves in the spirit of togetherness. The diverse campaign cast shows that through timeless Gap pieces, your individuality and personal style can shine. Whether in hoodies and denim or bundled up in our coziest CashSoft knits, the cast is featured in the brand’s iconic Holiday staples sported in their own way.
The gifted cast includes Grammy-award-winning musician and activist Alanis Morissette and her family; podcaster, author, and purpose coach Jay Shetty with his wife and cookbook author Radhi Devlukia; founders of chef collective Ghetto Gastro: Lester Walker, Pierre Serrao, and Jon Gray; model and creative force Florence Huntington-Whiteley; folk artist and Grammy-Winning composer songwriter Diana Gordon; Swedish model and designer Elsa Hosk captured alongside her daughter Tuuli; body-positive model Sabina Karlsson and her family; and Japanese model, actress and singer Rola.
The campaign spotlights Gap’s iconic pieces along with new styles that are perfect for the holiday season, including Gap’s new proprietary knit, CashSoft, which is brushed for softness to create a feel similar to cashmere while boasting durability and the convenience of being machine washable. Additional standouts include denim and khaki essentials made to be worn every single day, or even as gifts to loved ones.
Visit Gap stores and shop for new arrivals: Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, Ayala Malls Manila Bay, Alabang Town Center, and Abreeza, Davao, or shop online.
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