VERVE OPENS UP IN RUSTAN’S WITH AN EXCLUSIVE PPE COLLECTION

By Allanah Paragas
4 years ago in BRAND CAMPAIGNS AND LOOK BOOKS
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The pandemic may have brought a lot of negative factors with it but it also demonstrated that in this extraordinary time, a lot of goodness reigned. The recent events showed the ingenuity of people and how brands are able to adapt to the challenges as they tread their way to the next normal.

Protective wear is a new and necessary trend in fashion. Due to the current situation, we have seen labels and designers shifting their focus to provide both style and protection for everyday wear. As Rustan’s continues to elevate their assortment, the shopping authority brings forth a collection that will make you look good and feel safer when going out— introducing the Verve Pop-up.

Owner and designer Bebet Sto. Tomas partners with Rustan’s to launch an exclusive collection of protective garments that are well-made yet affordable, to fit the new needs of many different people. A collaboration backed by decades of experience and reputable work, Rustan’s and Bebet Sto Tomas were inspired in providing everyday protective wear to the sophisticated and discerning Filipinos they cater.

Verve takes pride in the exclusivity & durability of its fabric and the workmanship of its products. Through long years of experience and extensive studies in sizing and proportions, Verve is able to offer clothes that are perfect for the Filipina frame. The sensible designs of Sto. Tomas has made her the go-to designer of many notable names.

In keeping with the brand’s design philosophy of offering smart, elegant, and timeless clothes for women, the Verve 2020 PPE Collection exudes femininity in an empowering form. The Pinoy Protective Wear line features color blocking in bright hues. There are bold combinations of orange and pink; blue, black, and white; as well as pops of red that will immediately stand out in the sea of neutral-hued protective wear we are seeing in the market today.

Made with a water-resistant microfiber cloth, Verve makes for a versatile and statement-worthy choice for outdoor excursions— from going to work and grocery runs, to other daily errands in this new normal.

Going beyond the merchandise, Sto. Tomas shared her sincere motivation in putting together this collection, “This crisis has helped us reflect inwards, towards our own country. We need to look at the things that can be made and done locally and we should be supporting them. We should advocate for locally owned businesses and empower them throughout these difficult times. We hope that this collection will help save lives!”

Verve Pinoy Protective Wear is exclusively available at Rustan’s Makati, Shangri-La, and Alabang.

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Allanah Paragas

Allanah Paragas is a very opinionated writer when it comes to politics. She writes everything that she could think of. She is a health buff who loves organic and healthy food, CrossFit, badminton, and archery.

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