Image courtesy of Salvatore Ferragamo

This new Salvatore Ferragamo bag is definitely under our radar. Meet the youthful, modern, and versatile bag called the Viva Bow bag.

An addition to the growing Viva family of the Italian luxury brand, the Viva Bow Bag updates the design language of Salvatore Ferragamo to articulate it for the future.  

The Viva Bow bag is born from the success of the Viva shoe, which came into the world in 2019. Like the Viva Bow bag, that shoe was designed by Creative Director Paul Andrew to reflect the aesthetic lineage of the house by referencing the classic Vara, which was created by Fiamma Ferragamo and launched in 1979.

Image courtesy of Salvatore Ferragamo

The Viva Bow bag is designed both to complement and elevate the Viva shoe and shares the key decorative motif of a modernized update of Vara’s iconic grosgrain bow. That bow is presented in lightly padded soft Nappa leather with a lacquered clasp both colored to match the body of the bag and serves to mark the magnetic closure position of the bag as well as echo the family ties of Ferragamo’s design heritage. 

 “The Viva Bow bag is the latest addition to a new generation of Ferragamo design that forwards our house’s storied heritage of innovation. As with the Viva shoe, our starting point was the realization that while each new generation is distinct, individual, and shaped by its time, every new generation also begins in a context created by that which came before it,” says Paul Andrew.

Image courtesy of Salvatore Ferragamo

Presented initially in two sizes, the Viva Bow bag features two roomy compartments. It features a detachable, matching leather strap edged with a tonal painted metal chain that allows the Viva to be worn from the shoulder, cross-body, low from the hand, or as a clutch. While geometrically distinct, the bag’s fabrication in softly cut leathers featuring same-color stitching – as well as that same-color bow – transmits a subtle and modern informality. 

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Rustan’s Makati and Solaire Resort & Casino.

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