MEET THE FOUR NEW FACES OF PASHA DE CARTIER

Ever since its creation in 1985 the Pasha de Cartier been the watch of people who enjoy style with an exquisite twist.  And to celebrate its launch, Cartier has assembled a star-studded global community that embodies Pasha.

Pasha De Cartier was designed by famed watch designer Gerald Genta. What made the Pasha even more special is that it is a watch that was embraced by a very diverse and international clientele. With its distinctive codes and extraordinary design, the Pasha watch is for those who think big. A broad worldview that echoes a whole new generation of successful talent. Their success is reflected in new, unique, and diverse creative projects being launched in 2020 that set them apart from previous generations.

For the launch of the new generation of the Pasha, Cartier is joined by a talented group of artists who have each made their mark in different ways namely Rami Malek, Troye Sivan, Willow Smith, Maisie Williams, and Jackson Wang. Their ambitions are as bold as the Pasha de Cartier watch — an extroverted watch which steps outside of the box of classic watchmaking, where nothing is off-limits.

As Arnaud Carrez, International Marketing and Communications Director of Cartier International, says about them; “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power, and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity.” 

RAMI MALEK, new Pasha ambassador

Committed to seeking out powerful, transformative roles that challenge expectations, actor Rami Malek follows his own path. “I gravitate to roles that are inspiring and progressive. It’s my hope that some of these choices contribute to moving the industry forward.”It’s an understanding of success based on the open-mindedness, diversity, and creativity that connects the Pasha de Cartier community, of which he is one of the new ambassadors. 

Born in 1981 in Los Angeles, Rami Malek garnered attention for his work in Mr. Robot, for which his interpretation of the lead character earned him an Emmy Award and industry recognition.His career accelerated in 2018 when he played musician Freddie Mercury in the Queen biopic BOHEMIAN RHAPSODY, which earned over $900 million at the box office. For his starring role, he received an Academy Award as well as SAG, BAFTA, and Golden Globe awards for Best Actor in a Drama. The film itself also won a Golden Globe for Best Motion Picture Drama, in addition to receiving four Academy Award nominations including a Best Picture nomination.This year, he will appear as the villain in the highly anticipated 25th James Bond film, No Time to Die

TROYE SIVAN, new Pasha ambassador

Having faith in his creativity, defying all obstacles, and expressing his personality without compromise: these are the keys to the success of singer-songwriter and actor Troye Sivan. This positive ambition and conception of life make him a natural new ambassador for the Pasha de Cartier watch.Born in South Africa in 1995 and raised in Australia, he began to post his songs online at the age of 14. Soon after, in 2012, he took the next step as a singer by creating his YouTube channel. This versatile singer, actor, model, and director has organic ease and flair, with a body of work in phase with the person he is: “Who I am is very closely linked to what I make. I’m just saying exactly what I want to say and exactly how I want to say it. It’s a little terrifying but also really exhilarating. I’m really pushing myself to explore the edges of my creative pursuits.” 

This authentic attitude resonates with his audience and has earned him more than 6 million subscribers on YouTube in just a few years.At the age of 20, his first album Blue Neighbourhood hit the top of the iTunes charts in more than 66 countries. Time magazine described him as “the perfect pop star of 2018”; that same year, he continued his rise as an artist with Bloom, named one of the best albums of the year by Rolling Stone magazine. In his career to date, Troye has amassed more than 6.7 billion combined global streams. 

Maisie Williams, new Pasha ambassador

“To build something and take an idea from just an idea to a full-blown project, it really does take a village. So for me, it’s about finding the right team, finding people who you trust.” Actress Maisie Williams places teamwork and exchange at the heart of her artistic achievements. This rewarding collaborative approach forges new, unique, and creative paths, in line with the Pasha de Cartier community, of which she is one of the new ambassadors. 

Born in England in 1997, by the age of 22 she achieved worldwide fame through the role of Arya Stark in Game of Thrones, for which she obtained two Emmy Award nominations. She has since made numerous films, including the highly anticipated American blockbuster produced by 20th Century Studios, The New Mutants, releasing in theatres August 2020, and Sky-produced series, Two Weeks to Live. 

She is also a committed entrepreneur, with several start-ups intended to connect figures and creatives from the world of art, fashion, TV, cinema, literature, and music in order to initiate collaborative projects. 

Jackson Wang, new Pasha ambassador

“There’s no final destination in life, but every step towards your goal, every chapter in your history, is a big-time for me. Just trust yourself and write your own history.”A source of inspiration for an entire generation, Chinese rapper/singer/dancer Jackson Wang draws his energy from a need to encourage young people to be themselves. This definition of progress – being open to the world and connected to others – links him directly to the Pasha de Cartier community, of which he is one of the new ambassadors.

The former fencing champion born in 1994 joined the K-pop group GOT7 in 2014 as a singing, dancing, and rapping triple-threat. This creative flexibility places him at the top of the young generation of idols, with a following of over 9 million.In 2019, he created his very own Team Wang label in which he mixes hip-hop, R&B, and rap influences, confirming his incredible versatility as an artist able to set a style and forging a singular, creative path just like the men and women of Pasha de Cartier. 

In the Philippines, Cartier is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Shangri-La Plaza, and Solaire Resort & Casino. Visit ssilife.com.ph and facebook.com/Cartier, or follow @Cartier and @ssilifeph on Instagram for more information.

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

About the Author

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

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