ADIDAS ORIGINALS’ #NEVERFINISHED SHOWCASE

By abby aquino
7 years ago in CULTURE
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Creators who’re breathing new life into the local art, music, fashion, and sports scene came together for the adidas Originals’ NEVERFINISHED Showcase.

Hosted by Marga on the Mic and Joyce Pring, Adidas Originals Philippines gathered noted Creators at The Ruins at Poblacion to celebrate individuality and evolution in style, music, and sports for a one day event.

Leanne and Naara, LustBass, Crwn, Kiana Valenciano, Curtismith, and The Ransom Creative performed their own take on the evolution of the local music scene with entertaining shows throughout the event. Curtismith and Crwn also launched their new collaboration alongside a video montage, showcasing local adidas Basketball Creators, who use their talent to be their best on and off the court.

Local progressive fashion powerhouses PROUDRACE, Randolf, Salad Day, REVERE, and BASTARD were tasked to create a unique ensemble paired with the latest adidas Prophere footwear. These looks were modelled by young Creators Hannah Pangilinan, Issa Pressman, Kerwin King, Janina Vela, and Jerrick Ahanmisi. Purveyr Magazine featured local street fashion Creators with a live photo shoot.

The event is in theme with the adidas SS18 Brand film that saw a world-wide release on January, uniting a cast of some of the world’s leading creative minds, including Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira, and Adrianne Ho.