ABERCROMBIE & FITCH PRAISES SUMMER IN THEIR NEW CAMPAIGN COLLECTION
- By Ed Lorenzo
- 9 years ago in BRAND CAMPAIGNS AND LOOK BOOKS
- No Comments
Away from its thought provoking visuals and scantily clad models, Abercrombie & Fitch brings in their latest summer campaign collection for 2016, taking into a new direction with its ‘In Praise of Summer’ drop.
With the Creative Direction of Aaron Levine, rugged staples were cast in the spotlight featuring the great outdoors style togs that include twill military jackets, linen shirts, plaid button-downs and slim fit cargo pants.
This quite conservative move of A&F is a plus that offers variety and fresh new take on how consumers can see their brand in the market.
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Ed Lorenzo
Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.
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