BIRKENSTOCK TEAMS UP WITH PROENZA SCHOULER FOR THIS LIMITED COLLECTION

 

BIRKENSTOCK X PROENZA SCHOULER CAMPAIGN | Photo by Juergen Teller

Would you cop or drop?

After a goth fashion collaboration with Rick Owens and reviving “The Cool kids on the Block” with their partnership with Opening Ceremony to fashion-focused alliance with Valentino, Birkenstock-the German footwear brand- is yet to conquer another step with their latest collaboration with Proenza Schouler.

The limited-edition collection features classic Birks like The Arizona and The Milano. The unisex shoes come in four colors — black, white, ochre (deep yellow), and silver — and range in price from $250 to $420.

“We are excited to be partnering with Birkenstock as we have been longtime admirers and devotees of the brand. We are also thrilled to be working on this exciting venture alongside Juergen and Peter,” said designer duo Jack McCollough and Lazaro Hernandez in an official statement. “Birkenstock and Proenza Schouler both share a common respect and admiration for the craftsmanship and detailed work that goes into all of our products, and we are excited to celebrate these all important qualities in our collaboration.”

See the full Birkenstock x Proenza Schouler campaign, modeled by Kiki Willems and shot by Teller, below.

BIRKENSTOCK X PROENZA SCHOULER CAMPAIGN | Photo by Juergen Teller

 

BIRKENSTOCK X PROENZA SCHOULER CAMPAIGN | Photo by Juergen Teller

the collaboration is available exclusively through Net-a-Porter, and will expand to select retailers worldwide on March 20, including 1774.com and proenzaschouler.com.

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

About the Author

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

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