Beauty Guru Jeffree Star released her latest makeup palette and received a throng of negative backlash due to its name. Aptly called Cremated, the makeup artist first sparked controversy with the collection when he announced the name of the makeup collection on Youtube, which has received 4 million views and even reached the #1 trending spot on the platform.
According to Star, the collection was inspired by his fascination with death, as well as his favorite phrase – “I’m deceased”.
“This is a smokey eye dream,” the YouTuber said while showing off the new palette, which includes colors in shades of grey and black with names such as Grave Digger, The Morgue, Hearse, and Casket Ready. In the said video, the Beaty mogul also told viewers that the palette of metallic shades had been scheduled for an April release, but due to the pandemic, he moved it to a later date.
Though avid fans of Star may seem to be very excited, others were gobsmacked and brought their disappointment over Twitter, saying that the collection’s name is insensitive, especially during this trying time. One twitter user posted “To those who find a creation palette launch during a pandemic acceptable, please feel free to let the millions of families who lost loved ones, we’re unable to have a proper burial, and had no choice but to have a cremation for their loved one why you feel so strongly quickly.”
In true Jeffree Starr fashion, the Beaty guru addressed those who bashed the collection saying “There’s a lot of talk on Twitter. The palette is mine. I created it for the world. It’s allowed to be interpreted any way that anyone wants to take it, but I always come from a good place,”
Star also said that he’s proud of his work and in his defense the name of the collection was not intended to be negative. “My own father was cremated, my two dogs that passed away last year were cremated, so nothing ever comes from a negative place in my life,” he said. “So, if you take it that way, that’s how you articulate things, but bitch, not me,” he added.